Reuse – Rethinking Packaging (Ellen Macarthur Foundation)


Nov 7, 2019

Reuse – Rethinking Packaging (Ellen Macarthur Foundation)

This new release from the New Plastics Economy team provides a framework to understand reuse models, it identifies six major benefits of reuse, and maps 69 reuse examples. Based on an evaluation of more than 100 initiatives and interviews with over 50 experts, it aims to inspire and help structure thinking. It provides a basic description of how different reuse models work as well as typical implementation challenges. The focus of this initial work is on packaging solutions in business-to-consumer (B2C) applications. While there certainly are many reuse opportunities in business-to-business (B2B) applications, these are generally better understood and adopted at scale already.



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