A typology and study of circular start-ups

Reports

Mar 16, 2020

A typology and study of circular start-ups

Business models are considered as a key enabler for the shift from a linear to a circular economy (CE). However, research on circular business models has mainly focused on circular approaches adopted by incumbent firms, while the contributions of newly established firms (the authors call these ’circular start-ups’) have been largely overlooked. This report scrutinises the business models of circular start-ups and how they may differ from those of incumbent firms embracing CE. For this, it analyses the circular business model strategies and innovations adopted by circular start-ups, relying on a novel data sample of 128 circular start-ups identified in three major CE ecosystems in Europe: the Randstad region in the Netherlands, Berlin and London

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